GTB is a concept & story that has been many years in the making. The mythical story itself coming via recurring dreams.
Before we get into the story proper, I would like to give you some background on the journey prior to the commencement of the mythical GTB story. The seemingly random and chaotic endeavours to get started, experiment, learn, iterate and grow prior to Chapter 1.
We took all the self doubt, set backs and constraints and found our motivation. We charted the mantras below and then proceeded to create around these themes and break free from all the constraints that held us back. Turning the process of breaking free itself into art.
I'd like to thank the ever growing family of collaborators who without their belief in the vision, we would not be about to share this story with you.
These are the numbered divisions (moments) within the GTB Story’s Chapter construct. GTB creates a film and collaborates with artists to bring the story to life.
Each artist is given a verse, a moment, from a Chapter as their inspiration. GTB matches each artist’s style to what is happening in their verse - each artist brings their own unique point of view and aesthetic, and truly gets to showcase their talents.
Getting nowhere? Are you chasin?
Ever get the feeling that you’re chasing the wrong things? We are always taught as children that we must make a life for ourselves – but what do we end up searching for?
Ideas want out!
What is the point of having an idea, if you never act on it? If you never breathe any life into it? If it never even causes a ripple? You know it’s in there. You can feel it.
Time’s up! Your alarm clock is ringing. But you didn't set it. You had no idea that it would try to wake you now. So, how is the alarm ringing if you didn't set it, and can’t change it? And why is it ringing NOW?
Infinity + One
Why do those who believe in eternal life still fear death? Why does the ocean daunt us and the infinite space between the stars above haunt us? Why do we like to constrain our thoughts, our actions and our beliefs? Why do we stay within the confines of security, rather than challenge the status quo?
This category focusses on looks, editorials and campaigns.
These are experiments with various mediums on the themes of each Chapter but do not directly form a part of the macro story structure.
This section is related to any Guerrilla Theatre Brand events.